Sudha Krishna’s career has spanned journalism, TV, music, digital media, marketing, and fundraising. With a career both broad and deep, Sudha worked with a variety of media and non-profit organizations in the U.S. and Canada and is currently leading Strategic Initiatives at The Faculty of Communication Art and Technology (FCAT) at Simon Fraser University (SFU).
Sudha got his start in communications at the Canadian Broadcasting Corporation (CBC), rising through the ranks to become the Senior Producer of the acclaimed CBC TV late night series, ZeD, inspiring The Link newspaper to exclaim, “his story is an inspiration not just to budding journalists, but to all people interested in a career in the media.”
As senior producer, Sudha supervised a crew of 45 creative professionals, ranging from on-air talent, producers, reporters, camera operators, studio engineers, and post-production editors. He was also responsible for managing the logistics of a complex cross-platform production that included delivering daily interactive episodes (100+ a season), a homegrown Java-based content management system/website, and up to 300 user-generated uploads a day, many of which were ported to television. For his work, Sudha picked up an Emmy Nomination in Advanced New Media Technology in 2003.
Previously, Sudha was the Arts and Culture Correspondent for CBC Television in Western Canada. In that role, he produced and filed stories for a variety of network programs, including The National, Play, Canada Now and Newsworld. He also wrote, researched, directed, produced and hosted a special CBC documentary during the 2002 Salt Lake City Olympic games,and two live 3-hour election specials during the 2000 Canadian Federal Election.
In addition to his Arts and Culture reporting, Sudha has considerable on-air experience, having filed 1,000+ stories as a news and current affairs reporter with a focus in national, regional, and local politics.
Sudha’s career in fundraising involved creating and implementing digital content and marketing strategies for a variety of clients including: the New York Public Library, Doctors Without Borders, the Canadian Red Cross, Phoenix House, and BRAC ( Bangladesh Rural Advancement Corporation), the worlds’s largest non-profit, employing 125,000 people. Sudha led the editorial department at Vancouver-based Now Public, a leading citizen media site with 250,000 registered members.
Sudha also led a team of web producers in 12 markets across 5 time zones as Senior Producer for Global News where he and his team received an Online News Award Nomination in 2011
n 2011, Sudha moved to New York City to be the Associate Vice President of Digital Content and Marketing for Veria Living TV – an alternative health and wellness media brand. He led the re-launch of multiple web platforms, grew Veria’s social media presence, negotiated partnerships, distribution and syndication agreements, and created and implemented digital marketing campaigns – significantly increasing traffic and brand awareness for Veria Living.
Sudha moved to Vancouver in 2015 as the Senior Director of Digital Engagement at SFU where he was responsible for digital strategy and tactics for institutional priorities across all digital and social channels. At FCAT Sudha leads Business Development and Strategic Planning for the faculty.